4 thoughts on “Charity rebranding on less than a shoe string

  1. Beanstalk Coaching February 10, 2012 / 12:18 pm

    Hi Alex,
    I did enjoy your blog. I’m CEO of a medium sized charity, Beanstalk being my own small enterprise. I actually stopped donating to an organisation once I found out that it had spent £20,000 on a rebranding project which, to me, seemed pointless: they’re still referred to by their old name.
    Kind regards

    • alexfoxblog February 10, 2012 / 12:55 pm

      Thanks for your comment Annie – I suspect that the branding industry is better at estimating the fundraising gains which can be linked to a shiny new brand, than the fundraising losses from disillusioned donors like yourself….

  2. Rob Osborne February 10, 2012 / 4:56 pm

    Great summary of both the challenges of change and some really simple and obvious solutions … and it didn’t cost the earth.

    • alexfoxblog February 10, 2012 / 5:03 pm

      Thanks for the kind comment Rob!

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